AICTE Approved Top 100 B-School (TOI) BNU Affiliated For Bihar Students

MBA in Marketing & Digital Strategy Admissions for Bihar Aspirants

The MBA in Marketing at IASMS combines consumer psychology, brand storytelling, MarTech analytics, omnichannel retail, and growth marketing. Designed to prepare modern CMOs and brand architects, students master customer acquisition, search marketing, social analytics, and enterprise sales strategies in Bangalore's dynamic market.

Duration
2 Years (4 Semesters)
Degree Level
Postgraduate
Specialisation
Dual Specialisation
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Apply for MBA Admissions 2026-27

AICTE Approved | Dual Specialisations | Merit Scholarships

Admissions Assistance for Bihar Students

Convenient direct and connecting flights to Kempegowda International Airport (BLR). The IASMS campus in Kalyan Nagar is just 25 minutes from Bangalore International Airport via the signal-free Hennur-Airport link road.

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Program Highlights & Academic Edge

Comprehensive training across Brand Management, Consumer Insights, B2B Sales & Omnichannel Retailing
Applied Digital Marketing: Google Ads, Meta Ads, SEO/SEM strategies, HubSpot CRM, and Content Marketing
Marketing Analytics module covering customer lifetime value (CLV), churn prediction, and attribution modeling
Live client marketing projects and product positioning simulations with Bangalore startup ecosystems
Direct corporate placement pathways with FMCG, retail, tech product, and e-commerce leaders

Curriculum & Paper Codes (BNU Guidelines)

The 2-Year MBA structure follows Bengaluru North University (BNU) and AICTE academic regulations, combining foundational managerial mastery with advanced domain electives and experiential dissertation defense.

Semester 1 (Core Foundations) 7 Papers
Paper Code Subject / Course Module
1.1 Management & Organizational Behaviour
1.2 Accounting For Managers
1.3 Statistical Analysis For Managerial Decision
1.4 Marketing Management
1.5 Economics For Managers
1.6 Innovation & Entrepreneurship
1.7 Corporate Communication
Semester 2 (Analytical & Functional Core) 7 Papers
Paper Code Subject / Course Module
2.1 IT and Analytics For Business Leaders
2.2 Quantitative Techniques & Operations Management
2.3 Human Capital Management
2.4 Financial Management
2.5 International Business Dynamics
2.6 Family Business Management And Legal Framework
2.7 Strategic Soft Skills For Managers
Semester 3 (Dual Electives & CIP Internship) 7 Papers
Paper Code Subject / Course Module
3.1 Business Research Methods
3.2 Strategic Management & Corporate Governance
MK-3.3 Consumer Behaviour & Neuromarketing
MK-3.4 Integrated Marketing Communications & Advertising
MK-3.5 B2B Marketing & Enterprise Sales Management
MK-3.6 Digital & Social Media Marketing Strategy
3.7 Digital Marketing Live Campaign / CIP Internship
Semester 4 (Advanced Electives & Dissertation) 5 Papers
Paper Code Subject / Course Module
MK-4.1 Strategic Brand Management & Product Design
MK-4.2 Retail Management & Omnichannel Experiences
MK-4.3 Services Marketing & Customer Success
MK-4.4 Marketing Analytics & Attribution Modeling
4.5 Marketing Dissertation Project & Campaign Defense

Educational Objectives & Learning Outcomes

Program Educational Objectives (PEOs)

PEO 1 – Brand Stewardship

Cultivate strong competencies in market segmentation, brand positioning, and consumer-centric marketing campaigns.

PEO 2 – Digital Agility

Harness MarTech tools and analytics to drive measurable business growth and customer retention.

Program Outcomes (POs)

PO 1 – Marketing Strategy

Design data-driven marketing strategies that align customer needs with sustainable corporate profitability.

PO 2 – Digital Execution

Execute omnichannel digital marketing campaigns utilizing performance advertising, SEO, and social platforms.

Centre for Industry Partnership (CIP) Internships

Internships are an essential pillar of the experiential MBA journey at IASMS. Facilitated through the Centre for Industry Partnership (CIP), students undertake structured 3 to 6-month corporate internships aligned with their chosen dual specialisations.

Live industry exposure and real-time corporate project responsibility
Translation of classroom theory into operational and financial solutions
Pre-Placement Offer (PPO) conversion pathways with top recruiters
Direct CXO & senior leadership mentorship during internship tenure

Career Pathways & Executive Job Roles

Graduates of MBA in Marketing & Digital Strategy from IASMS enjoy diverse placement opportunities across global consulting firms, Fortune 500 multinationals, technology conglomerates, and high-growth venture-backed enterprises.

Brand Manager & Product Marketing Lead Digital Marketing Strategist Business Development Executive / Director Market Research & Consumer Insights Analyst Customer Relationship Manager (CRM) Omnichannel Retail & Merchandising Specialist

Eligibility Criteria & Admission Guidelines

Bachelor's degree in any field with 50% aggregate marks (relaxation for SC/ST) from a recognized university, with valid entrance qualification in PGCET / KMAT / MAT / CAT / CMAT / XAT.

Accepted Entrance Examinations

Karnataka PGCET | KMAT | MAT | CAT | CMAT | XAT | ATMA

Candidates in the final year of their Bachelor's degree are also eligible to apply provisionally. SC/ST candidates are eligible for marks relaxation per government norms.

Frequently Asked Questions

What makes IASMS MBA Marketing unique compared to traditional MBA programs?

IASMS blends classical marketing fundamentals with hands-on digital performance marketing, MarTech tools (HubSpot, Google Analytics 4, Power BI), and consumer psychology labs.

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